Career Switching in a Tough Economy? Not Impossible
by Alice Chen '04
I never imagined it would be so difficult to switch careers from investment banking to marketing. I was a typical career switcher, like many MBA candidates. However, couple that with the tough job market and the internship search significantly increased in difficulty. I faced a multitude of challenges. Many times, I felt that recruiters met me with pre-conceived notions of who I was because I was an ex-banker. Instead of explaining my passion for marketing, I had to dispel banking stereotypes. Recruiters even suggested non-marketing careers I should pursue.
Despite the economy, the limited opportunities, and unconvinced recruiters, I was able to secure a summer internship in marketing. Here are some tips and strategies I employed to make myself a successful career switcher:
1. Talk to peers (first years, second years, friends, colleagues, etc.) about the industries and companies you are interested in pursuing to get the real scoop. It is a lot easier to learn from a peer that your perception of the industry or company is false (or vice versa) than from a recruiter.
2. Do not be afraid to call/email contacts to ask for informational interviews. You will be surprised how eager most people are to talk about their careers.
3. Proofread your cover letter and resume. These items are your marketing literature and one of the first steps in the recruiting process. Careless mistakes leave a bad impression and could reduce or eliminate your chances of getting on a closed list.
4. Always start with a skeptical audience. It is no secret you are a career switcher. Craft a compelling story about why you want to switch careers, how your work experience is transferable, and why you are the right person for the job. Remember, you are marketing yourself!
5. Attend corporate briefings, breakfasts, "Day in the Life" events and any networking opportunities to meet professionals to learn more about their daily routine, the company, etc. This will help you figure out if you really want to switch careers.
6. Do not rely on the CMC as your only source during the job search. The economy and your specific interests are reasons why you need to cast a wide net. Sift through your Rolodex or PDA-you will come across long lost peers who can help you or have "friends who know friends" who can help.
7. Be realistic in how many companies or people you contact. It is a lot easier to concentrate on what you really want if you have a manageable list. By not overextending yourself, you can focus on building meaningful relationships with your contacts.
8. Conduct mock interviews because they give you an opportunity to think on your feet in a low risk environment. Trust me-real interviews never turn out the way you planned.
9. Follow up with quick emails. Saying "thank you" or just keeping a contact updated on your situation is a polite gesture and could distinguish yourself from the pack.
10. Maintain a positive attitude, be patient and do not get discouraged. Easier said than done... but absolutely necessary. The job search is a full-time job and your commitment will pay off. A pitcher or two at Johnny O's will surely put things back into perspective.