Cornell Business Enters Cyberspace
Benjamin Jobes '01, Editor-in-Chief
Issue date: 5/3/00 Section: Viewpoints
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At this year’s Durland Lecture, Intel CEO Craig Barrett vividly described a world economy in transformation as the Internet moves towards global penetration. The Internet has already fundamentally changed the way people exchange information ranging from international trade to SPAM e-mails announcing b-school happy hours. At the Johnson School, and business schools around the world, life is certainly different now than it was ten, five, and even one year ago, due to the Internet’s pervasiveness. Technology has changed the content of our studies, the tools we use for our education, and all aspects of internal and external communications. Cornell Business now joins this exciting transformation with the first issue to be released on-line as well as in print.
Over the past few years, technology has become increasingly recognized as a fundamental component of management education. Accordingly, the Johnson School has been steadily inserting technology into our curriculum. With the Parker Center, the school took an early lead in using the Internet for financial analysis by connecting real-time data with sophisticated valuation software. This past year, JGSM took one of its most visible steps by introducing an e-business intensive program.
Not only is technology changing the content of business education, but also the way that business schools do business. Our technology education is derived not only our coursework, but also from our participation in the development, use, and evaluation of the school’s computer systems. This past year, we saw considerable growth—and experienced considerable growing pains—as the Johnson School initiated a number of changes its computer systems. We’ve seen several successes—such as the Career Management System—and some failures—most notably the now defunct Student Web Interface.
Internet technology is also critical to our external relations. Over the past few years, the web has emerged as the primary means of disseminating information to remote parties. Therefore, an informative, attractive, and up-to-date website has become an increasingly critical component of a business school’s ability to attract new students, corporate partners, and recruiters. As such, the Johnson School must continue to expand and improve its web presence. Student organizations have been and should continue to be key players in this important job. A Full-featured club website not only publicizes a club’s activities, but also a showcases a technology-savvy membership. An excellent example is Old Ezra’s site (www.johnson.cornell.edu/students/clubs/ezra/).
Over the past few years, technology has become increasingly recognized as a fundamental component of management education. Accordingly, the Johnson School has been steadily inserting technology into our curriculum. With the Parker Center, the school took an early lead in using the Internet for financial analysis by connecting real-time data with sophisticated valuation software. This past year, JGSM took one of its most visible steps by introducing an e-business intensive program.
Not only is technology changing the content of business education, but also the way that business schools do business. Our technology education is derived not only our coursework, but also from our participation in the development, use, and evaluation of the school’s computer systems. This past year, we saw considerable growth—and experienced considerable growing pains—as the Johnson School initiated a number of changes its computer systems. We’ve seen several successes—such as the Career Management System—and some failures—most notably the now defunct Student Web Interface.
Internet technology is also critical to our external relations. Over the past few years, the web has emerged as the primary means of disseminating information to remote parties. Therefore, an informative, attractive, and up-to-date website has become an increasingly critical component of a business school’s ability to attract new students, corporate partners, and recruiters. As such, the Johnson School must continue to expand and improve its web presence. Student organizations have been and should continue to be key players in this important job. A Full-featured club website not only publicizes a club’s activities, but also a showcases a technology-savvy membership. An excellent example is Old Ezra’s site (www.johnson.cornell.edu/students/clubs/ezra/).