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Immersion Journals

Justin O'Keeke `02

Issue date: 4/5/01 Section: Features
Since all the first-years are so wrapped up in their immersions or classes for this year and the second-years probably can’t be bothered with much academics at this point, Cornell Business took the liberty of compiling a question and answer session from participants in each of the first-year academic tracks. Following are reports from the Investment Banking Immersion (Robert Chesley); Semester in Manufacturing (Clayton Kunz); Brand (Satyam Viswanathan); Customized (Kerry Dolan); Managerial Finance (Aileen Arcilla); and E-business (Jake Strzelecki).

1) What class would you recommend most to do next year?

IBI: After completing five weeks of the investment banking immersion, I would advise my classmates to consider the following three classes for next year: Financial Statement Analysis with Professor Hribar; Intermediate Accounting with Professor Nelson; and Valuation Principles with Professor Swaminathan. Given the number of second years in these three classes this semester, I believe someone might have given similar advice to the first year class last year. No matter what career you have selected or will select, the ability to analyze financial statements and determine the value of companies will be extremely beneficial. I never thought that I would admit to this publicly, but accounting is the language of business.

SiM: Those of you not taking the Semester in Manufacturing (SiM) or the e-Business Immersion (all you finance and brand weenies, listen up!) will get a healthy dose of operations in the ops core class during the second half of this semester. For next year, Prof. Thomas’s Logistics and Manufacturing Strategy class should be a good one.

BRAND: For anyone interested in a marketing career, the Brand Immersion is an invaluable learning experience. In particular, the course material, class discussions and assignments in the main Brand Immersion class have helped develop the manner in which I structure and articulate my thoughts in a short span of time. Additionally, the Market Research class is crucial to gaining an in-depth understanding of consumer behavior and in learning to make sound marketing and general management decisions.
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